So it's no secret that YouTube, Vimeo, and other video sharing sites have become a prime resource for writers, publishers, and advertisers to plug their upcoming books. And what better way to capture the short-attention of today's Twitterin', Facebookin' public than a good ol' trailer??
The book trailer is unique, since these videos are showing an interpretation of the book, allowing filmmakers and advertisers to get creative with how they are presenting the story. The trailer for Sloane Crosley's I Was Told There'd Be Cake is a superb example:
To get the word out on your book, you just can't throw an author in front of a camera and have them explain their work anymore. Publishers are turning to video production companies to dazzle potential readers, and with blogging, Twitter, and the like, "word-of-mouth marketing" now moves faster than ever.
The trailer for James Patterson's young adult adventure series Maximum Ride is just a bit more glossy. It's got it all-- helicopter shots, explosions, CGI... Bruckheimer would be proud. Actually, I wouldn't be surprised if he had something to do with this:
Meanwhile, HarperCollins has started a contest for fans to make their own book trailer for Elmore Leonard's latest book, Road Dogs. Sure it's lazy marketing, but any way to get people excited about your book is good, right?
And somehow there isn't a trailer for Pride and Prejudice and Zombies?? C'mon, people!!