1) The Ricky Ricotta books by Dav Pilkey. Sure this is a hedge, because they're illustrated

2) The Droon books by Tony Abbott. Kids love series, because when one book is done, there is always another one to read. Droon, a fantasy series geared toward new readers, now has some 30+ books to choose from.
3) Roscoe Riley Rules. Now up to 7 books in the series, this one is near and dear to me, because these books were the ones that switched on my son's reading light. He would be oddly quiet in his room, then come running out and say "Dad, guess what page I'm on now. 45!" I tried to explain to him that it's not a competition, but I don't think he heard me.
The last thing I will say on the subject is that we love to see our youngest customers (Junior Green Applers in the store parlance) bringing books in to trade. We understand that at $4.99 for a book that a kid will read in half an hour, it's not a cheap habit. But bring those books back, get some trade, and it will ease the sting a bit, as well as give our Junior Green Applers as sense of independence.
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