This mention is from fellow indie bookseller Thomas Riggs & Company:
Green Apple Books of San Francisco, one of the best-loved independents in the Bay Area, is creating an atmosphere all its own with videos to promote its Book-of-the-Month recommendations. These decidedly low-budget videos feature scruffy-looking but enthusiastic staff members hamming it up in testimonials, “dramatizations,” and “reenactments” related to the featured book... the videos have some infectious appeal, and they’re getting more sophisticated...
Thanks for the mention, but... who you callin' scruffy-looking???
Watch the mentioned ad (if you haven't already) here: